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Beauty Industry, Beauty Launches

MAC Cosmetics To Launch Star Trek Collection

Trekkies will have first dibs on the line at San Diego Comic-Con.

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By: Marie Redding

Senior Editor, Rodman Media

First Cover Girl debuted its Star Wars themed line – and now MAC Cosmetics is paying tribute to Star Trek.

MAC Cosmetics’ Star Trek collection will launch online on August 25th, and in retail stores on September 1st – and it marks the 50th anniversary of the iconic television series.

Diehard Trekkies will be able to purchase the line during an one-day exclusive presale on July 21st at the MAC Cosmetics store in San Diego’s Gaslamp district on July 21st, which is during the San Diego Comic-Con convention. The pre-sale also coincides with this Star Trek art exhibit.

James Gager, sr. VP Group Creative Director, MAC Cosmetics, said in a statement, “Star Trek is an iconic pop culture phenomenon whose storylines pushed gender and racial boundaries. For its 50th anniversary, we celebrate each of Star Trek’s powerful women in a transcending, transformational makeup collection.”

The campaign’s visuals feature caricatures of Star Trek’s female characters, which are shown above – Seven of Nine, Deanna Troi, Uhura and Vina, the Orion girl.

The 25-piece collection includes lip, eye, nail and face products decorated with the Star Trek logo. The brand describes the makeup colors as “cosmically charged hues.” Check out the space-themed makeup looks that we’ll no doubt soon see on Instagram, using the hashtag #MACStarTrek.

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